Your AI Execution Engine for Sales, Marketing, and Operations
Soul does not suggest. It executes. It connects to your CRM, email, ads, and analytics, then autonomously runs campaigns, qualifies leads, and orchestrates multi step workflows. Built by PropelusAI.
Self-hosted AI. Your data never leaves your servers. No cloud lock-in.
Most AI tools think. Soul executes.
Every AI tool on the market stops at "here is what you should do." Soul goes further. It understands your business context, makes informed decisions, and carries them out across sales, marketing, and operations without waiting for your approval on every step.
One engine. Six superpowers.
Autonomous Workflow Execution
Give Soul a goal, not instructions. It breaks down complex objectives into multi-step workflows and executes them end to end, from lead capture to CRM update to follow up email, without you touching a button.
Brand Voice DNA
Soul extracts your brand's voice from existing content, customer interactions, and your website. Every piece of content it creates, every reply it sends, sounds exactly like your team wrote it. Not generic AI output.
Self Directed Market Research
Soul scans your market daily. It tracks competitors, identifies prospect signals, monitors industry trends, and gathers intelligence from public sources, then turns that research into actionable execution plans.
Intelligent Lead Qualification
Soul monitors social conversations, website activity, and inbound inquiries. It identifies buying signals, scores prospects against your ICP, asks qualifying questions, and routes hot leads to your team in real time.
Cross Channel Orchestration
One AI brain connected to every channel. CRM, email, social media, ads, analytics, and calendar. Soul coordinates actions across all of them, ensuring every touchpoint is consistent, timely, and data driven.
Predictive Decision Making
Soul analyzes patterns across your pipeline, content performance, and customer behavior. It doesn't just tell you what's working. It identifies the highest impact next action and executes it before you ask.
Four steps. Zero babysitting.
Connect Your Stack
Link your CRM, email, social accounts, and analytics tools in minutes. Soul supports 25+ platforms. One click OAuth. No code required.
Soul Learns Your Business
Soul analyzes your existing content, customer data, brand voice, competitors, and market position. It builds a deep understanding of your goals, audience, and growth objectives, and keeps learning with every interaction.
Strategic Planning
Using your business context and real time market data, Soul formulates weekly execution plans. It prioritizes actions by impact, maps workflows across channels, and identifies opportunities your team would miss.
Autonomous Execution
Soul acts. It generates brand consistent content, schedules posts at optimal times, qualifies inbound leads, sends personalized outreach, updates your CRM, monitors brand mentions, and escalates only what requires human judgment.
Stop paying $500/month for tools that don't talk to each other.
Most businesses cobble together 5-7 separate tools for social media, CRM, content creation, analytics, email, SEO, and automation. They still end up doing the work manually. Soul replaces the stack and the manual work.
Meet PROPELUS, the AI engine that powers Soul.
PROPELUS is a purpose-built AI system with 8 specialized agents, each trained for a specific business function. They coordinate, share context, and execute together like a team, not a tool.
Content Strategist
Analyzes trending topics, competitor content, and your audience data to generate weekly content calendars. Every idea is backed by data, not guesswork.
Content Creator
Generates platform specific posts using your Brand Voice DNA. Four section storytelling format with Hook, Story, Lesson, and Call to Action, optimized for each platform's algorithm.
Publisher and Scheduler
Handles cross posting, optimal timing, retry logic on failures, and queue management. Posts go out at the exact time your audience is most active.
Community Manager
Monitors every DM, comment, and mention across all platforms from a unified inbox. Auto replies to common questions. Escalates negative sentiment to your team.
Analytics and Insights
Detects performance patterns, anomalies, and trends. Generates automated weekly reports. Tells you what is working, what is not, and what to do about it.
Reputation and Crisis Detection
Monitors brand mentions, sentiment shifts, and potential PR issues in real time. Activates crisis protocols automatically by pausing scheduled content, alerting your team, and drafting response strategies.
Growth and Engagement
Identifies growth opportunities, suggests influencer partnerships, and optimizes engagement strategies based on your data and industry benchmarks.
Orchestrator
The meta-agent that coordinates all other agents. Resolves conflicts, prioritizes tasks, monitors system health, and ensures every agent's output is consistent with your business goals.
Self-hosted AI. Bank-level security. Complete data sovereignty.
Unlike every other AI platform, Soul runs on your own infrastructure. Your business data, customer information, and brand intelligence never leave your servers. No third-party AI training on your data. No cloud vendor lock-in.
25+ platforms. One command center.
Connect every platform your audience uses. Soul handles the API differences, character limits, media formats, and posting rules so your content is optimized for each platform automatically.
Be the first team to deploy Soul.
We are building Soul for businesses that are done with AI that only suggests. If you want an AI that actually executes, join the waitlist. Limited to the first 200 teams.
The market does not reward the best ideas. It rewards the best execution.
Every business has a strategy. Most lack the capacity to execute it consistently across channels, time zones, and platforms. Soul closes that gap, autonomously, 24/7, at a fraction of the cost of a marketing team.